The Futur – The Complete Case Study v1 Free Download
THE COMPLETE CASE STUDY
Stop wasting time on your portfolio.
Your work won’t speak for itself. Feel confident about sharing your projects and process with this fast and easy-to-use framework.
Learn how to find bigger, better clients using great case studies
What if you could easily turn your successful projects into sales?
What if you could stop panicking every time someone asks about your portfolio?
What if you could feel confident and optimistic about sharing your process and results?
So why case studies? Why this kit?
I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.
I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:
My site’s down right now, we’re just going through a rebrand
We’ve been so busy, we haven’t been able to update things in a while
Just a heads up: most of the work up there is student work
Any of those sound familiar?
Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.
To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.
But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.
The first product I made was a guidebook for writing proposals that work: The Perfect Proposal. Thousands of creative professionals have used this to charge more for the great work they’re already doing.
Now, I’m tackling a bigger issue: how to show your work.
I used to think that if I did great work for clients, more work would follow. That if I just did my best and focused on my craft, that bigger clients would eventually find me.
Boy, was I wrong.
I tried my best to present client work that sometimes I wasn’t even proud of. But my portfolio looked like a dirty laundry basket full of random, mismatched projects.
And the project pages themselves? They came off boring at best. Just a page full of dull imagery, isolated logos, and a basic description.
I struggled with the consequences of my portfolio for years:
Losing jobs that should have been mine
Not getting past the first phone call
Not hearing back after sending my portfolio to new leads
Never winning jobs on oDesk (Upwork) or other job sites
I was close to throwing in the towel and getting a job. I was so frustrated and overwhelmed that I wanted to quit. And then I realized something that changed everything.
I realized that most clients can’t see.
I mean they’re not blind (usually), but when it comes to analyzing aesthetics and determining who’s work is better than the rest… they can’t do it. At least not well.
You see, they’re not trained professionals like you and I. They don’t spend their time studying what craftmanship looks like. And if they don’t see something in your portfolio that’s pretty damn close to what they’re looking for, they move on.
Unless we present our work differently.
Story, process, and assurance are more powerful than aesthetics, styles, and trends. So when we share our work, we need to:
capture their attention with a compelling story of solving a unique problem,
help them envision working with you as an amazing experience they will love
assure them that the end result will achieve the real results they’re after
The best way to hit all three? A compelling case study.
In case you’re wondering, case studies are the way we can present our work by telling the story of the project.
It seems simple, but let me tell you from experience: without a framework, case studies are hard to create. You know what I mean if you’ve ever:
Stared at a blank screen wondering where to even start
Wondered if you can use better options, instead of what the client wound up with
Had to jump to a new job before ever uploading the work to your site… then forgot all the details about the project
Wondered if what you’re writing even matters to who actually reads it
I know how it is. I’ve been there before. And that’s exactly why I’ve created The Complete Case Study. This is the framework that I’ve developed over the years of writing case studies: it’s a fast, flexible, and easy framework that you can use to craft case studies that help you land bigger clients.
The Complete Case Study is the framework that I’ve used to create case studies that matter. And paired with the Perfect Proposal, we’ve been able to:
Sell identity design projects (read: logos) for over $250,000
Close over $3,000,000 in design business
Convert hundreds of random website users into new leads
I’m all about transparency. And you’ll see our exact playbook, how we construct our case studies, and even get to see an exact copy of the Blind capabilities deck!
Ready to get started?
When you’re finished with The Complete Case Study, you won’t just have great case studies. You’ll know how to use them. But best of all, you will uncover insights about your own process and clients. Specifically, you will know:
The challenges that led them to your solution
Why they chose you over your competition
The real reasons they love working with you
The impact that you have made for their business
And what you can do to make them happier
If you’re ready to charge more, find better clients, and have more time for what’s actually important in life, The Complete Case Study is perfect for you.
80+ Page Guidebook
The Complete Case Study Guidebook gives you the tactical direction and clarity you need with clear recommendations for where to start, how to prioritize information and how to craft compelling case studies.
Client Persona Template
A One-Page Client User Persona Template that helps you identify and speak directly to your ideal clients.
Job Jacket Template
A Job Jacket Template that helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.
A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!
Blind Capabilities Deck
Blind capabilities deck that includes our services, general rates, and a group of case studies.
Smart Object Tutorial
Video tutorial on how Ben Burns creates and manipulates smart objects in Photoshop.
6 Mockup Templates
Download six mockup templates that Ben created using free photos from Unsplash.